Bonnie Wan

Bonnie Wan is author, speaker and teacher of The Life Brief, a practice for creative and courageous living. 

Bonnie is also Partner and Head of Brand Strategy at the world renown advertising agency, Goodby Silverstein & Partners, creators of “got milk”, the Budweiser lizards and decades of culture driving creative campaigns. In addition to overseeing clients such as BMW, Comcast, Frito-Lay and HP, Bonnie’s work also includes innovative, award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial injustice and college-campus rape. Bonnie has spent the last three decades building brands, making meaning out of messes and obsessing about human behavior. 

In 2010, during a personal crisis of meaning, Bonnie wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Ultimately, The Life Brief has kicked off ten years of adventure, packed with unexpected twists and unimaginable gifts. 

Today, Bonnie teaches others how to get clear and creative about their lives through her Life Brief Workbook, keynote talks, workshops and retreats. Bonnie’s workshops have been featured at Gwyneth Paltrow’s In Goop Health Summit, the 3% Conference and Accenture’s International Women’s Day.

Bonnie has appeared in Masterclass on Advertising & Creativity, Katie Couric’s Katie show, as well as HuffPost Live. Bonnie’s personal journey is featured in the documentary film, The Big Flip, which chronicles breadwinning moms and their stay-at-home husbands. 

Book titles in collaboration with Idea Architects

  • The Life Brief - COMING SOON