THE FORMULA: THE NEW SCIENTIFIC LAWS OF SUCCESS
We all believe we have the potential to be a success. We feel like our talent and focus is on par with our colleagues and competitors – and often it is. But how do we turn this potential into actual success? Why do some scientists gain eternal fame, while others, with equally insightful and deep discoveries, are relegated to a footnote of history? Why do some singers become superstars, while others, with equally exceptional talent, struggle to find an audience? Why do some authors write reliable bestsellers, while others, whose books are equally enjoyable, scramble to find traction in the marketplace? College applicants, investment bankers, amateur artists and professional athletes struggle every day against invisible barriers to their success. The desire to succeed is universal, and so are the laws that make success happen.
A visionary pushing the boundaries of predictive science, World Economic Forum and TEDMED speaker, Barabási is pioneering a new movement in science that transforms the way we understand success. By recognizing that success is a collective phenomenon that can be accurately tracked in the era of big data, Barabási illuminates these laws and their implications chapter-by-chapter, showing us how we can harness science to succeed in any field.