BJ FOGG

TINY HABITS: THE SMALL CHANGES THAT CHANGE EVERYTHING
One of the most sought-after thinkers in Silicon Valley and founder of the Behavior Design Lab at Stanford, BJ Fogg shares the simple and effective change method every reader needs to live their best life. The Change Code reveals a startling truth—creating the positive behaviors that we know lead to happier, healthier lives, doesn’t have to be hard. For years, Fogg’s former students at his lab have used his unique system and insights to create the very apps and products that drive our behavior every day. Now, with the same expert guidance, readers can use this breakthrough approach to successfully design the life changes that are easy enough to achieve quickly, sticky enough to last, and momentous enough to snowball into far greater transformation.
