John Bargh

John Bargh, PhD, was born and raised in Champaign, Illinois and graduated with a major in psychology from the University of Illinois. He attended graduate school in psychology at the University of Michigan, where he worked at the Research Center for Group Dynamics. His dissertation on the automatic and controlled processing of social information won the 1982 Dissertation Award from the Society for Experimental Social Psychology (SESP). After completing his PhD, he accepted an assistant professorship at New York University in 1981, where he served on faculty for 23 years. Bargh moved to Yale University in 2003. He currently works as James Rowland Angell Professor of Psychology and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory.



  • Before You Know It: The Unconscious Reasons We Do What We Do



The world’s leading expert on the unconscious mind, featured in Malcolm Gladwell’s Blink, finally presents the ground breaking research that reveals the powers of the unconscious mind over all aspects of our life, The Hidden Mind takes us on a guided tour of the nine major rules that govern the unconscious. These nine “unconscious effects” influence the most intimate and fundamental aspects of our life—what we think, what we feel, what we want, and what we do. Dr. Bargh’s stories and research reveal how we can learn to harness this power to think, act, and live better.

Before You Know It book

John recalls: This has been a team effort from the start. Doug had been encouraging me to do this book for years before I finally ‘relented’—but he respected the reasons (the time demands for many years of my home and family life) that I couldn’t take it on just yet. Then in early 2014, the time was finally ripe and ready and Doug and Lara gave me all the time and help I needed on the proposal and then to start writing, and they have been there whenever I’ve needed any help or advice since then.

This is what makes the difference for many of us—trying to do this without any help as some of my junior colleagues have lately (who have great books inside of them waiting to get out)—it just doesn’t happen. It is just not the same skill set and ability as writing rather condensed, academic style research or theoretical articles. Many of us do need a guide and the structure and experience Idea Architects lavishly provides, to be able to navigate the ‘first book’ waters. Not to mention the encouragement and support they provide, and have provided me, through every stage of the process.

“Not to mention the encouragement and support they provide, and have provided me, through every stage of the process.”