Lior Zoref

Lior Zoref is an international speaker and private consultant for digital strategy and marketing. He is considered to be one of the leaders in the area of digital marketing innovation, and teaches digital marketing to MBA students as well as the the Israeli Marketing Association. He gave the first ever crowd-sourced TED talk at TED 2012 in Long Beach, California. Since Zoref first studied computer science at the Technion in 1992 and discovered the magic of the Internet, until he retired from his 14 years as vice president of Marketing for Consumer and Online Services at Microsoft in 2010, Zoref has been intrigued by the possibilities that exist in the places where people and technology intersect.



  • Mindsharing: The Art of Crowdsourcing Everything



Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls “mind sharing” in new ways. For instance, he shows how a mother’s Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year’s worth of market research in less than a day. Zoref’s clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

Mindsharing book cover

“I wanted to start by thanking two amazing people who created this book with me and were a huge part of this incredible journey I’ve been on. My first and foremost thank-you is to Lara Love Hardin, my partner in writing this book. We’ve spent countless hours together in which I’ve learned to admire and adore her gift with words. If writing a book is like having a baby—although the pregnancy is longer than nine months—then Lara is the proud mother. Lara, thank you for your amazing work and friendship. You have a very special place in my heart. 

Mindsharing is a special baby, as it has two fathers. My second huge thank-you is to my literary agent and Mindsharing’s second father, Doug Abrams. His exceptional vision, insight, and guidance made this book possible. Doug, I am so fortunate to have you as my friend and mentor. Thank you for transforming Mindsharing from a dream into a reality.” 

“I find both Doug and Lara to be absolutely amazing! After each call or meeting, I feel inspired. Inspired to write and to make my dream of publishing a book come true. “