Dear Friends,

How do you measure success? At Idea Architects, we measure it by two factors: the joy we have in our work and the impact our work has on the world. However you measure success, we can all get stuck in “the performance paradox,” the counterintuitive reality that when we focus only on performing, our performance suffers. Award-winning researcher and CEO of Mindset Works Eduardo Briceño’s The Performance Paradox: Turning the Power of Mindset into Action, out everywhere today, revolutionizes the way we approach performance so we might thrive both in work and in life. 

In his work with Fortune 500 companies, Eduardo has engineered an innovative and refreshing framework for balancing learning and performing to help us all lead more successful, healthy lives— from unlocking the power of mistakes to leading teams that constantly improve and outperform their targets. At Idea Architects, we have found Briceno’s work on feedback, growth, and mindset incredibly helpful and rewarding in our own work. 

A personal note from Eduardo: Earlier in my career, while pursuing my purpose, I made a significant mistake: I assumed that to make an impact and succeed, I needed to focus on working hard. Then, in working with Carol Dweck and others over the past 16 years, my understanding deepened. In this book, I share what I’ve learned—featuring many outstanding learners and performers—so it might serve as a resource for individuals and teams seeking to get better at getting better. This book unveils the twin sibling of the growth mindset: the understanding of how to grow in the first place. 


The venerable Next Big Idea Club—curated by Susan Cain, Malcolm Gladwell, Adam Grant, and Daniel Pink—praised the book as a MUST-READ!  

Join us in learning how to turn the power of mindset into action with Briceño. As our friends, we are offering you an exclusive look at the first chapter of the book here


Rachel, Sydney, Doug, Amanda, Sarah, Alyssa, Bella, Jordan, Wenonah, Mellisa, and Sascha